Mutt of the Month: Giovanni – From Rescue Pup to Industry Icon

Giovanni’s Mutt Madness adoption story epitomizes the “gift that keeps on giving” aspect of the popular TurfMutt-sponsored event. This incredible pup went from being the smallest dog in the adoption pen to a major business ambassador and a burgeoning fashion star.

Love at First Cuddle

The year was 2019. Chanelle and her fiancé Jackson attended Mutt Madness with no plans of adopting. But as often happens at our event, fate had other ideas.

Chanelle was instantly drawn to a group of gorgeous fluffy, white dogs. While she snuggled with them, she heard playful growls and barks behind her and turned to find Giovanni play fighting with other pups.

“He was the smallest of the bunch but full of personality,” Chanelle remembers. “Something about him pulled me right in, and when I picked him up, it was love at first cuddle. From that moment on, our story with Giovanni began, and the rest is beautiful history.”

More Than a Mascot: Giovanni’s Business Ventures

Today, Giovanni is so much more than a loyal family dog – he’s the central figure in the couple’s professional lives. He serves as the official ambassador and logo for their Wisconsin-based company, Jackson’s Yard Care, LLC. Giovanni has even starred in several of the company’s commercials, making him a true industry icon!

Giving Back to Mutt Madness

Each year, Chanelle and Jackson bring Giovanni back to Mutt Madness at Equip Expo to meet other potential adopters. This year, they came bearing gifts for the Mutt Madness pups – Giovanni-themed shirts they made their printing business, Print on Demand. “It was a way for us to give back and inspire other pups waiting for their forever homes, just like Giovanni once was.”

Follow Giovanni’s Stylish Life

Now six-years-old, Giovanni is stepping into his own spotlight with the launch of his brand Giovanni’s Closet. “He loves dressing up, showing off his fancy sunglasses and chains, and living his best stylish life,” Chanelle explains.

You can follow Giovanni’s fashionable adventures on Facebook (Giovanni Jackson), Instagram (@giovannigi_gi) and TikTok (@giovannigi_gi).