Alexandria, Va. – More than three quarters of Americans who have a yard (76%) say the family yard space is one of the most important parts of their home, according to a new poll commissioned by the TurfMutt Foundation and conducted online by The Harris Poll.
Nearly three quarters of Americans overall (72%) say a spacious yard would be at the top of their wish list if they were looking for a new home. That desire reflects a cultural shift in how Americans view their yards. Even more so, they’re willing to invest in their yards, and are using them more for everyday activities, including as work-from-home office space.
“What we are seeing with Americans is greater reliance on the backyard as an extension of the home. It’s not just a place that looks pretty – it’s a place to live and do daily activities such as working, dining and relaxing,” said Kris Kiser, President and CEO of the TurfMutt Foundation. “They’ve discovered that ‘backyarding’ is a better way to live and there’s no turning back. They are also willing to hire professionals and invest money into yard improvements.”
People are enjoying extra time outside, too. Nearly a quarter of Americans who have a yard (24%) are spending more time in their yards now than before the COVID-19 pandemic.
And they are really enjoying the extra time outside. Over 3 in 5 Americans who have a yard (63%) say they have enjoyed doing more activities in their yard since the pandemic began. Younger adults (68% age 18-54 vs. 52% age 65+) and parents of kids under 18 (73% vs. 58% who are not parents of kids under 18) are more apt to feel this way.
Who’s spending all that time outside?
How Americans use their yard has likely changed. For one, the outdoor office trend is here to stay with many Americans using their yards as makeshift offices for their jobs. Stats show:
The yard has also become a place to de-stress, with more than two thirds of Americans who have a yard (69%) saying doing yard work, such as mowing, trimming or planting, is one of the ways they like to de-stress these days. This is especially true among parents of kids under 18 as they are more likely than their counterparts without kids under 18 to cite this (76% vs. 65%).
A vast majority of Americans who have a yard (84%) plan to invest in their yard in 2022, including:
And the outlook looks bright for the landscaping industry. About a third (33%) of those with a yard plan to hire a professional to do landscaping or hardscaping in 2022.Other yard improvements planned for 2022 include installing a fence (19%) or a shed (15%) and adding a swimming pool (10%).Among those with a yard:
Given the unprecedented return to the outdoors, the available outdoor power equipment also has kept in step with products for every need and individual scenario, says the TurfMutt Foundation, and powered in a variety of ways including battery/electric, gasoline, propane, solar and hybrids.
This survey was conducted online within the United States by The Harris Poll on behalf of the TurfMutt Foundation from February 1-3, 2022 among 2,012 U.S. adults ages 18 and older, among whom 1,728 have a yard. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Ami Neiberger, firstname.lastname@example.org.
TurfMutt was created by the Outdoor Power Equipment Institute’s (OPEI) TurfMutt Foundation and has reached more than 70 million children, educators and families since 2009. Through classroom materials developed with Scholastic, TurfMutt teaches students and teachers how to “save the planet, one yard at a time.” TurfMutt is an official USGBC® Education Partner and part of their global LEARNING LAB. TurfMutt is an education resource at the U.S. Department of Education’s Green Ribbon Schools, the U.S. Department of Energy, the U.S. Environmental Protection Agency, Green Apple, the Center for Green Schools, the Outdoors Alliance for Kids, the National Energy Education Development (NEED) project, Climate Change Live, Petfinder and the U.S. Fish and Wildlife Service. In 2017, the TurfMutt animated video series won the coveted Cynopsis Kids Imagination Award for Best Interstitial Series. TurfMutt’s personal, home habitat is featured in the 2017-2020Wildlife Habitat Council calendars. More information is available at www.TurfMutt.com.